The multinational German corporation of Adidas is situated in Herzogenaurach, Bavaria and is one of the world’s leading companies that designs and manufactures sports clothing, shoes and articles. The founder of the future multinational corporation started to make sport shoes after the World War I in his mother’s wash kitchen. Adolf Dassler was joined by his brother Rudolf in 1924 and together they founded the Dassler Brothers Shoe Factory.
The small family factory in no time conquered the whole world by improving and making new and better sports products. From the very beginning the mission of the company was to make sport activities more enjoyable and easy by providing the best possible sports equipment. Adidas invested in athletes and provided for its unexpected success. The gold medals of Amsterdam and Berlin were the first of many to come, while the 1954 World Cup final made the brand Adidas know in the whole world. Football has been always the favored sport of the company. The death of Adi Dassler in 1978 and that of his mother and son some years later was the end of the family business, but not of the company they created.
1992 found Adidas close to bankruptcy due to bad leadership and marketing decisions. However, the CEO expert Robert Louis-Dreyfus gave a new direction to Adidas by improving its marketing strategies and making it possible in 1995 the new corporation to go public.
Today, Adidas Group consists of different companies, such as Reebok, TaylorMade-Adidas and Rockport, all of which work in the sports sector. According to recent surveys Adidas is one of the biggest sportswear manufacturers in the world.
The primary goal of Adidas has not changed during the years; the famous sports manufacturer still designs its products for athletes and their comfort. Feeling better while running, jumping or doing any other sport is what Adidas wants for its customers. Its products make fashion statements all over the world. Adidas works for athletes’ success.